This OST 🤌🏻🤌🏻✨
Latest edit
Fashion • Beauty • Digital Creator
“Living in a pastel daydream”
Soft colour. Bold presence.
Ritha Arshad creates fashion, beauty and desi-style stories with a soft visual world and a confident point of view — made for the feed, the reel and the campaign.
Ritha ArshadFashion / Beauty / Reels
1.8K+Instagram community
100+Published posts
Fashion · BeautySignature space
View Instagram The Ritha world
✦Pastel, polished, personal.
A visual identity built around soft color, desi confidence and beauty that still feels human. Ritha’s strongest content turns an outfit, a hair moment or an everyday scene into something distinctly hers.
Selected from Instagram
01 / The edit
Looks, reels & moments with a point of view.
A live portfolio snapshot shaped from Ritha’s public feed — fashion, beauty, personality and creator-led product storytelling.
September 2026
Tag your friends 🙃
Beauty · Reel
Beauty energy
Chasing views, not people 🌄
Lifestyle · Carousel
Chasing views
Just because I liked these photos ✨
Personal style · Carousel
Just because
Give me shiny, soft hair and we’re talking. ✨🤍
Haircare · Brand feature
Good hair day
Summer fit check
Pakistani fashion · Reel
Summer fit check
This green corset deserved its own moment 💚✨
Styling · Product feature
Green corset moment
Kinda focused on being a Desi Baddie rn ✨
Desi style · Carousel
Desi baddie
Creator lanes
Built for brands that want personality, not wallpaper.
Fashion & styling
OOTDs, fit checks, desi dressing, seasonal edits and product-led styling with a creator-first point of view.
Beauty & hair
Soft-glam beauty, hair routines, product features and close-up storytelling built naturally into social content.
Reels & social video
Personality-led short-form video, trends, transitions, behind-the-scenes moments and campaign-friendly creator concepts.
Brand collaborations
Product features, creator codes, launch moments and styling-led integrations that still feel unmistakably Ritha.
Collaboration proof
Commercial enough for the brief. Personal enough for the feed.
01
Haircare feature
From product benefit to creator code
A June Reel turned a haircare benefit into a playful hook — “shiny, soft hair” — and included the creator discount code ritha7.
02
Fashion feature
The green corset moment
A styling post put the product at the center of the look, tagged @temu and invited followers to ask for the article links.
03
Signature lane
Pakistani fashion, styled for Reels
Fit-check content uses Pakistani-fashion, desi-vibes and brown-girl styling language — a clear cultural lane for fashion partnerships.
About Ritha
A creator identity that already knows what it wants to feel like.
Ritha’s world sits between soft-glam beauty, modern desi dressing and the kind of everyday moments people actually want to save. The visual language is feminine and pastel-led, while the voice stays playful, direct and personal — a strong fit for products that need to feel aspirational without becoming distant.
Open to selected fashion, beauty, haircare, creator-led campaigns, product features and launch collaborations.
Work with Ritha
Put Ritha in the campaign.
For fashion, beauty, haircare, product features, creator-led reels and launch moments, start the conversation on Instagram.
Start a collaboration